Blue Spruce Financial uses a key web technology called cookies. A cookie is a small, often encrypted text file placed on your web browser. This file is neither a virus nor spyware – cookies help websites perform certain functions.
As you use our sites, cookies are passed back and forth between our server and your browser. We use cookies for a number of reasons. They help us to remember your login and preferences, analyze how our sites are used, or allow us to present you, in way of ads on other sites, with personalized services or products we believe will be most relevant to you.
How We Use Cookies
Functionality / Personalization
We use a session cookie to maintain the integrity of your online session. With each page that you visit, the cookie is passed back and forth between our server and your browser. We use the cookie to distinguish your session from the many others that may be happening at the same time. Our session cookies never store any personal information, such as your name, or date of birth, or financial information.
Analytics
To continually improve our sites, we monitor website traffic to better understand how our members are using them. Like many other companies, we use Google Analytics to do so. These usage statistics are only viewed in the aggregate and are not associated with you as an individual. We use this information for purposes such as improving the pages where our clients are having difficulties.
The information collected may include your IP address, your browser type and your operating system, as well as data such as the number and types of pages visited, and the length of time spent per page and on the site overall.
Interest-based Advertising
From time to time, we work with third-party companies such as digital media agencies and social media companies, to provide you with advertisements of our products and services as you browse other sites on the Internet. This is a common marketing practice called interest-based advertising.
These third-party companies use cookies and pixel tags to collect information about your interests and then use the information to deliver ads that are more relevant to you. This information may also be used by us to evaluate our online advertising campaigns and messages. These types of cookies are solely used for advertising purposes and are not used to collect your personal information or to track you in any other way.
For example, if you visit our site and then move on to other sites, you might see an ad there from us as we believe that you are interested in our products and services.
How to Manage Cookies
Most recent browser versions allow you to set some level of control over which cookies are accepted and how your browser uses them. For example, it may be set to notify you when it is receiving a cookie so that you accept cookies from only known, reliable sites such as this one. Please remember that if you choose to disable cookies, certain sections of our site may not work properly.
If you are concerned about cookies, we encourage you to upgrade your browser to a recent version and review the Help section of your browser to learn more about its specific control features.